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Digital signage can be delivered to nearly any television screen, but should it?

July 22, 2016

Digital signage can be delivered to nearly

any television screen, 

but should it?

Screen Content Management has the flexibility to tap into any television screen and convert it to a digital sign.  Although it is possible, a review of your current hardware might reveal it's time to make a change.  Some clues that you could be time to change your screen are below to help you decide.

Wrong size screen for your location. 

The size of the screen should be proportional to the size of your viewing space.  Viewing distance is one consideration when selecting the size of your screen.  A customer should be able to see and clearly read the messaging on your screen from a comfortable distance.  For example, a kiosk which utilizes a touchscreen can be much smaller, as the viewer is typically standing within inches.  A screen in a lobby should be much larger to accommodate the greater viewing distance, for example at 30 ft viewing distance you would want between a 50" and 60" screen.  Here is a great chart to help decide what size screen is appropriate for your particular application, click the image to enlarge.  

Screen positioning

Hanging a screen in a poor location can stop your messaging from being received rendering your campaign and investment ineffective.  Viewing distance should be considered when determining what height to hang a screen.  Often height can help avoid visual distractions, when screens are hung high, screens should be angled for ease of viewing.  Conventional wisdom is:

5ft away within 2 ft of eye level of your average customer

10-11 ft away within 4 ft of the eye level of your average customer

20-22 ft away within 8 ft of the eye level of your average customer

Screen positioning should take into consideration visual distractions between the viewer and the screen.  Consider where your customer's natural path of travel will take them when navigating through your location, does that path have any visual obstacles to prevent the communication of your message?  If so reconsider where the best place for your screen is.

Indoor screen for outdoor viewing

Using a screen in a window facing outside your location can be a great way to attract the attention of potential customers and draw them in.  A sure fire way to render that message ineffective is to use a consumer television or indoor screen to be view-able from outdoors.  Any screen outdoors should be a commercial grade screen; designed to withstand the elements.  Commercial grade televisions have output brightness required to maintain clear visualization in direct sunlight.   Commercial grade televisions have many other benefits beyond brightness including longer warranties.  If you are considering this option, we encourage you to reach out to Greg (Greg@ScreenContentManagement.com) who can provide practical advice on what would be the right model for you. 

Using an outdated television

Often it is easy to walk past a screen for months, even years without really looking at it.  Considering the aesthetic or efficiency of your screens versus replacement.   A large indicator of need for replacement is often tube tvs.  Not only do tube tvs date a facility, tube televisions and older models are largely energy inefficient.  Older models tend to have larger bezels (the margin around the actual screen), and lack functionality available on even consumer grade modern televisions.  As a television ages, it becomes less bright and the image sharpness erodes diminishing the delivery of your message.   Upgrading your television will give you a great return on investment.  

What about 4K, or even 8K

If you have ever viewed an 8K display with 8K content, I can tell you the results just take your breath away.  While 2K, 4K, and even 8K televisions are available; cost effective infrastructure remains a challenge.  Creation, management and delivery of these formats requires more computing power, bandwidth, and storage than traditional high definition.  As technology continues to evolve, we will start seeing more of these types of displays more frequently.

 

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Comments (1)

Mary Bills

on April 24, 2017 05:13 AM
Thank you for this article, very useful and informational.
 
 
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